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Breaking News: New Newspaper-Style Packaging Helps the Nation’s Favourite Climb Again

The new range, crafted and created by Mypak Packaging, draws inspiration from the classic way fish and chips were traditionally served back in the 1980s, when newspaper-style wrapping was a familiar part of the experience. This modern reinterpretation brings that nostalgic feel back while combining it with today’s food safety standards and practical packaging performance.

The newspaper-effect print across boxes and trays recreates that authentic, old-school charm, helping customers instantly recognise and connect with a much-loved tradition. It’s a simple but powerful design touch that makes the meal feel more genuine, memorable, and rooted in heritage.

At the same time, the packaging includes engaging information about the nation’s favourite dish, adding a storytelling element that enhances customer interest and perception of quality.

By blending nostalgia from the 1980s with modern functionality, the design strengthens appeal at the point of sale—supporting greater engagement, stronger brand identity, and increased sales.

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Published by BB Catering Supplies on: 
July 15, 2026

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